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June 14, 2011





Media Campaign Report: Policy Issue Brief Release

“embracing science-based technologies”


The following report details the media campaign conducted by ProActive Communications for the release and promotion of the fourth in the series of GHI policy issue briefs. If you have any questions or comments, please reply to bennett@getproactive.us.


News Release

Policy_Wheel.jpgAt 9:00 a.m. EDT on June 13, a news release announcing the publication of the science-based technologies issue brief crossed the newswire to a broad national distribution of media outlets, agriculture-focused journalists, and bloggers. To view the news release, please click here.
News Release Postings: At the time of this report distribution, 79 media outlets had posted the news release. Notable media placements are featured on the GHI online Media Center. To view a comprehensive report of news release placements, please click here. Online article and blog placements include posts at Agriculture Industry Today, Reuters, and Yahoo!, among others.
§  Earned Media: Based on interest from reporter Martin Ross of Farm Week Magazine, ProActive Communications facilitated an interview with Bill Lesher and an article is forthcoming.


Website Enhancements

In conjunction with the news release, the Global Harvest Initiative interactive world map was updated with new facts and figures from across the globe. To view the interactive map, please click here.

Social Media

Twitter and Facebook postings resulted in over 340 social media impressions, including several Twitter mentions of the science-based technologies issue brief.


Stakeholder Distribution

A formatted message was distributed to the GHI stakeholder list. To view the stakeholder distribution, please click here.


Website Analytics

The following are select website analytics from the GHI website and blog on June 13:

§  214 visits from 22 different countries

§  64% of all visitors were new to the site

§  511 page views


Upcoming Policy Issue Brief Release Date



Policy Topic

June 27

Enhancing Private Sector Involvement in Agricultural and Rural Infrastructure Development