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Helping India’s Farmers and Communities Rise
In India, 85 percent of the farms are less than 2 hectares in size. With small plots of land a few opportunities to receive agronomic training or access credit, these farmer often struggle to achieve greater productivity, increase their incomes and build resilience.
Private sector partnerships are helping farmer access agronomic advice, as well as market data so they can get the best price for their products and plan for the future.
Since 2010, Monsanto Company has worked to develop the agronomic skills of small-scale farmers in India, as well as improve their access to up-to-date information on weather and market prices.
The FarmRise™ — Mobile Farm Care program is a mobile digital platform used by farmers who plant maize, cotton and vegetable seeds. Currently there are more than four million farmers enrolled in this service in India.
The FarmRise™ platform enables farmers to communicate by phone or text with a trained expert in their local language for free. If the problem cannot be solved over the phone, a FarmRise™ advisor will visit the farmer within 24 hours.
Farmers also receive texts with the latest price information from nearby markets and regular alerts on how to respond to changing weather conditions.
Farmers do not need a costly smartphone to participate; basic cellphone technology is sufficient to take advantage of FarmRise™ services.
Clean Water for Healthy Communities
Lack of safe drinking water is one of the major contributors to malnutrition in India, particularly for children.
Contaminated water causes chronic diarrhea, which prevents the body from retaining nutrients. As a result, children experience stunted growth (too short for their age), which leads to life-long physical and cognitive impairments.
To help address this issue, Monsanto India’s Vegetables Team has helped 20 villages install water purification systems. To access the water, community members pay a minimal amount using a pre-paid ATM-like card. The funds are used to maintain the purification system.
Learn more about public-private partnerships that are transforming communities in India in the 2017 Global Agricultural Productivity Report® (GAP Report®): A World of Productive Sustainable Agriculture, pages 44-45.